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July 19, 2004 -- The father of a young man gunned down in front of his college buddy's Lower East Side apartment nearly two years ago has launched a Web site and upped the reward for finding his son's killer.

Burke O'Brien, 25, was shot through the heart in January 2003 after he and his friend Forrest Bloede returned to Bloede's Orchard Street apartment from a night on the town.

The killer or killers are still at large.

Burke's father is a blogger, and sent out a call to Michele at A Small Victory for help getting the word out that tomorrow night (7/20/04) at 10pm on ABC's NYPD 24/7 will have a piece on his son's murder. Read Michele's post and catch the show if you can.